February 19 2014
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In the words of highly influential PR pro Ronn Torossian, storytelling is what impresses public and that is what he himself practices to gain the maximum output from his PR campaigns. He emphasizes on the power of storytelling because it has the potential to transform a person from passive into a participant. http://www.amazon.com/Immediate-Release-Deliver-Game-Changing-Relations/dp/1936661160
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